Oh, the zigzag wine prices that you find at the Safeway stores! Sunday’s San Francisco Chronicle carried an ad for a big Fourth of July wine sale at Safeway. I went into the Safeway and found none of the wines I was looking for priced as low as what I’d paid for them a month ago on May 30th. I am amazed at how the prices of the Safeway wines vary from sale to sale. You never know what to expect.
The best wine prices at the Safeway are when they have their 30% off wine sale. I have written about this ploy before. The 30% is usually based on a very high list price. But, I could be wrong. Take the two photos of the Frei Brothers Alexander Cabernet Sauvignon. I purchased this wine on May 30, 2013, at the 30% off sale that ran into the first half of June. The photo on the left shows the price on May 30th. The photo on the right shows the price as of Sunday, June 30th. Check out the regular price at the top of each tag. Go figure!
I paid $14.39 for the Frei Brothers Alexander Cabernet Sauvignon on May 30th purchasing a mixed case of wines. I used Wine-Searcher.com and found that prices on the Frei Cab vary from $17 to $24. So the $14.39 price is the lowest in the San Francisco Bay Area so far as I can determine. We had the wine last week and it was delicious!
Frei Brothers Reserve Cabernet Sauvignon Alexander Valley 2010
I very much enjoyed the Frei Brothers Cabernet Sauvignon, enough to judge it at 89 Points. I think this is a well-made wine, rich with flavors, and indeed a great representative of a good Cabernet. The Gallo Family owns the Frei Brothers Winery, having purchase the land and winery back in the late 1970’s. The winery is located in the Dry Creek area. It’s a huge facility where most of the Gallo labels are produced. The winery is not open to tourists, but wine bloggers and those in the wine trade can arrange a visit. Fellow Vintage Wine Taster Mike and I visited last February and we were both amazed and impressed with this facility. We took a vineyard walk and toured the winemaking facilities. The vineyard practices are sustainable and the vines are treated with great care. After leaving the facility, I had a much different opinion of the Gallo label.Unfortunately, if you walk into the Safeway store this week, the Frei Brothers Alexander Cabernet Sauvignon will not be priced at $14.39 if you buy six. I’m waiting for the next time I see it at that price and I will buy a half case and store if for at least one year.