Right now is a good time to shop for wines at the Safeway in the San Francisco Area. The Safeway is running their 30% off wine sale until April 3. Here are the Good and Bad when shopping for wine at the Safeway.
The Good – Two Things
California wineries that produce wine in huge case amounts can be represented on the shelves at many supermarket stores. Because stores buy in huge quantities, they can get much better deals than smaller stores. I perused the shelves at two Safeway stores near my home and spotted these prices This is indeed a good sale on these and other wines when you purchase 6 bottles, matching or mixing. This sale is repeated often during the year.
Note the first price is for one bottle, the second price is when you mix or match 6 bottles of wine
- Robert Mondavi Chardonnay 2008 $12.99/$11.99
- Robert Mondavi Napa Valley Cabernet 2009 $17.76/$15.84
- Pascual Toso 2010 $9.44/$8.50
- Kunde Chardonnay $8.74/$7.86
- Louis Maritini Sonoma Cabernet 2010 $10.99/$9.89
- H3 Columbia Crest Merlot 2009 $9.99/$8.99
- Ferrari Carano Fume Blanc 2011 $11.89/$10.70
- Dry Creek Valley Zinfandel 2009 $13.29/$11.96
With most of us strapped for time, it is very convenient to get your shopping done all in one stop.
The Bad – Four Things
30% off is highest possible price
In the photo the Ferrari-Carano wine shows the normal price is $16.98. It is not even that much at the winery. I have not seen this wine priced in any store higher than $13.99. In this case, 30% off is misleading the consumer. Your are not really saving that much. Know your wine prices!
The import section at the Safeway wine department is meager at best. There are only a few Italian wines, a few Argentine wines. I did not see any French or Spanish wines at either of my two stores.
Variety is the Spice of Life
Just about the only wines you will find at the Safeway stores are major brands and the most popular varietals. Chances are you will not find any Riesling, Albariño, Rousanne, Grenache, or other lesser-known varietals. If you just choose the popular varietals, you are truly missing out on a wine experience.
There is no wine expert to guide you in your choices. You’re lucky if you spot a Safeway worker in the wine aisles.